Food Marketing and Sales: Winning Hearts and Taste Buds

In order to build consumer interest in tasty and wholesome new products, the food industry employs food sales and food marketing experts who make decisions regarding packaging, advertising, product placement and other elements in order to create a modern, effective public relations campaign. Most food sales and marketing experts focus on a particular area of the campaign; packaging professionals help to design the overall look of the product and its consequent placement within the retail environment, while food advertising firms devise print, radio, television and other media promotions that help to focus public attention on the new food products. Our food industry directory includes food sales and marketing experts from a wide array of backgrounds and areas of expertise.

Related: Restaurant Marketing, Food Industry Marketing

 

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